• To give primacy to the human and spiritual, rather than to the material values of life.
  • To encourage the daily living of the Golden Rule in all human relationships.
  • To promote the adoption and the application of higher social, business and professional standards.
  • To develop, by precept and example, a more intelligent, aggressive and serviceable citizenship.
  • To provide, through Kiwanis clubs, a practical means to form enduring friendships, to render altruistic service and to build better communities.
  • To cooperate in creating and maintaining that sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism and goodwill.